{"id":34,"date":"2026-03-13T02:45:07","date_gmt":"2026-03-13T02:45:07","guid":{"rendered":"https:\/\/juliozelaya.devstudio.work\/?page_id=34"},"modified":"2026-04-27T08:38:40","modified_gmt":"2026-04-27T08:38:40","slug":"about","status":"publish","type":"page","link":"https:\/\/juliozelaya.devstudio.work\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tMEET<\/span>\n\t\t\t\t\n\t\t\t\t\tJULIO<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Hi, I\u2019m Julio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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I\u2019ve always been drawn to moments where things could go wrong. Not because I like chaos, but because that\u2019s where leadership actually shows up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Over time, I noticed something.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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When pressure is high, capable leaders don\u2019t suddenly become incapable. But decisions stall. Alignment breaks. And good intentions don\u2019t turn into action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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That disconnect stayed with me.<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How This Work Took Shape<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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My path has taken me through business, academia, and global leadership rooms.<\/p>

I hold a PhD. I\u2019m completing a second doctorate at the University of Pennsylvania, where I also teach. I\u2019ve written five #1 bestselling books. And I\u2019ve worked with leaders across industries and cultures, in both English and Spanish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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But<\/span> none of that is why<\/span> I do this work.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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I do it because I kept seeing the same thing happen, over and over again.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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It was that the moment wasn\u2019t designed to support good decisions.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What I Believe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I believe leaders shouldn\u2019t have to choose between rigor and humanity.
Between structure and energy. Between clarity and momentum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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I believe ideas only matter if people can use them, especially under pressure. I\u2019ve tested that belief with over 125,000 leaders across 30+ countries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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I believe the smartest leaders today aren\u2019t afraid of AI \u2014 they\u2019re learning to lead alongside it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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And that with the right structure, leaders don\u2019t just react. They respond with confidence.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I\u2019m a professor, and I\u2019m a performer.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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I take the work seriously.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I don\u2019t take myself too seriously.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Because when people feel comfortable, they engage. When they engage, they learn. And when they learn, they take action.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design the Moment. Win the Outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Design the Moment. Win the Outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design the Moment. Win the Outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Design the Moment. Win the Outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design the Moment. Win the Outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Design the Moment. Win the Outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design the Moment. Win the Outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Design the Moment. Win the Outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why This Matters to Me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The moments that shape organizations don\u2019t always announce themselves. They happen in meetings. In transitions. In decisions that feel small, until they aren\u2019t.<\/p>

My work is about helping leaders recognize those moments \u2014 and structure them with intention.<\/p>

Because when the moment works, everything else works better.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why This Matters to Me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The moments that shape organizations don\u2019t always announce themselves. They happen in meetings. In transitions. In decisions that feel small, until they aren\u2019t.<\/p>

My work is about helping leaders recognize those moments \u2014 and structure them with intention.<\/p>

Because when the moment works, everything else works better.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Few Things I\u2019ve Been Privileged to Do<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Teach and lead executive programs at the University of Pennsylvania.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Author of five #1 bestselling books.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Share stages with leaders and thinkers I deeply admire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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What defines it is the moment your team walks out of the room ready to act \u2014 with clarity, with alignment, and with confidence they didn\u2019t have an hour before.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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“Indispensable for anyone who wants to start a business, run a company, or achieve their dream. Julio has great experience and gives us a practical guide that applies to everyone.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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– Carlos Enrique Mata Castillo,<\/strong> CBC (Central America Bottling Corporation)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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“Julio is a pleasure, but in capital letters. It’s listening to you, learning from you, knowing all this knowledge and all this wisdom.”<\/p>

“Someone who has captivated me with his books… among so many books I have pending to read, when I find one like this I say: ‘Oh, this one goes to the top of the list now,’ it fascinates me.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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– Ismael Cala,<\/strong> Former CNN en Espa\u00f1ol Host | Called “The Latino Larry King” by The New York Times<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t

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The moments that shape the future deserve more than habit and hope.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThey deserve intention.
\nDesign the Moment. Win the Outcome.<\/strong><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPartner with Julio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MEET JULIO Hi, I\u2019m Julio. I\u2019ve always been drawn to moments where things could go wrong. Not because I like chaos, but because that\u2019s where leadership actually shows up. Over time, I noticed something. When pressure is high, capable leaders don\u2019t suddenly become incapable. But decisions stall. Alignment breaks. And good intentions don\u2019t turn into […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout - Julio Zelaya<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Julio Zelaya\" \/>\n<meta property=\"og:description\" content=\"MEET JULIO Hi, I\u2019m Julio. I\u2019ve always been drawn to moments where things could go wrong. Not because I like chaos, but because that\u2019s where leadership actually shows up. Over time, I noticed something. When pressure is high, capable leaders don\u2019t suddenly become incapable. But decisions stall. Alignment breaks. 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