JULIO ZELAYA
One mission: Design the moment. Win the outcome.
5× Amazon Bestselling Author
Co-authored with Steve Forbes & Brian Tracy
Endorsed by Marshall Goldsmith, Kevin O’Leary & Verne Harnish
Life doesn’t wait for us to be ready.
It presents decisive moments—in our careers, our relationships, our purpose, our ventures, and the way we lead through change. These are the moments that define what comes next. The question isn’t whether they’ll come. The question is whether you’ll be designed to win when they do.
Each of these five books was written for a specific decisive moment you will face. Together, they form a complete system for navigating the decisions that shape your life, your business, and your legacy.
“When the timeline is tight, the pressure is visible, and failure is not an option.”
DECISIVE MOMENT #1
- 4.5 / 5.0 — Amazon
AI won’t wait for your org chart to catch up. Leaders who move now will design the next era of their business; those who hesitate will react to someone else’s design. This book is your practical playbook for making the technology decision with confidence—from first prompt to full workflow—across marketing, operations, sales, and strategy. No hype. No jargon. Just moves you can implement on Monday morning.
DECISIVE MOMENT #2
- 5.0 / 5.0 — Amazon
79% of people don’t enjoy their work or their life. At some point, every one of us faces the decisive moment of purpose: Do I keep drifting, or do I design a life worth living? ¡CON TODO! gives you the framework—Talent, Opportunity, Dedication, and Optimism—to stop reacting to life and start directing it. This is the book for the moment you decide that “good enough” is no longer enough.
“The book ¡Con Todo! offers a stimulating guide to not just playing the game of life, but truly living it. This book is a genuine call to action, urging us to embrace the fullness of our potential and navigate life’s challenges with courage and purpose. Zelaya masterfully converges storytelling with practical wisdom, providing a roadmap to personal and professional triumph. I wholeheartedly recommend this book to those ready to commit to their journey and live a life without regrets.”
DECISIVE MOMENT #3
- 4.7 / 5.0 — Amazon
Every transition—personal, organizational, existential—is a decisive moment disguised as disruption. Most people survive change. Catalysts design it. This book gives you the tools to see every shift as an accelerator of your potential, not a threat to your stability. Because the moment you stop resisting change is the moment you start leading it.
“In a hyper-accelerated world of digital transformation, every organization needs a catalyst—and this book delivers! Julio Zelaya describes exactly what it takes to accelerate transitions and achieve change at the speed demanded. Most refreshingly, his masterfully engaging style never loses sight of our humanity and takes the art of storytelling to a new level. If you’re looking to make sense of the relentless change we’re living through and accelerate transformation in your company and your life, the best choice is CATALYST.”
DECISIVE MOMENT #4
- 4.8 / 5.0 — Amazon
There’s a moment every entrepreneur knows: the instant between the dream and the leap. That decisive moment requires a volatile mix of vision, discipline, faith, and grit. La Travesía is the guide for that exact moment—whether you’re standing at the edge of your first venture or navigating the unpredictable middle of the journey. If you’re a dreamer with an idea that could change the world, this book was written for you.
“Practical, applicable, and inspirational. La Travesía: The Power of Entrepreneurship is a must-read.”
DECISIVE MOMENT #5
- 4.7 / 5.0 — Amazon
Single, married, divorced, remarried—love is the most universal decisive moment we face, and the one we’re least prepared for. Drawing from his doctorate in Human Dynamics, interviews with world-class experts, and his own journey as a father and partner, Julio delivers a guide that is both research-backed and profoundly human. Because the decision to love well—or love again—is the bravest decisive moment of all.
A practical playbook for leaders making high-stakes decisions.
In high-pressure environments, hesitation is expensive. This book gives you a clear, proven framework to make aligned decisions with speed and confidence.
Built from Julio’s experience advising Fortune 500 companies and organizations in 35+ countries, Design the Outcome. Win the Moment. helps leaders lead through complexity, not around it.
